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Blue Ridge Bank Partners with UVA Basketball Athletes Beekman and Shedrick for Endorsement Deal


By: Michelle Simon - Director of Corporate Communications & Public Relations

Blue Ridge Bank Partners with UVA Basketball Athletes Beekman and Shedrick for Endorsement Deal

Contacts: Todd Goodale, Hook Sports Marketing, 434-981-0004, [email protected]

Michelle Simon, Director of Corporate Communications & PR, [email protected]

CHARLOTTESVILLE, Va. – Blue Ridge Bank has signed a college athlete endorsement deal with Virginia men’s basketball student-athletes Reece Beekman and Kadin Shedrick. Beekman and Shedrick will make appearances, voiceover radio spots, appear in print and digital advertising, and promote Blue Ridge Bank on social media.

“Supporting our community is a passion for Blue Ridge Bank.  Reece and Kadin’s passion for the sport bring our community together and we are excited to align our brand with these two outstanding student-athletes,” said Dan Moskowitz, Charlottesville Market President for Blue Ridge Bank. “We are proud to be the first community bank to partner with these athletes and this is another example of Blue Ridge Bank’s entrepreneurial spirit. This partnership will enable us to further connect and engage with our community across the Commonwealth.”

The bank was named the “Best Small Bank in Virginia” in Newsweek’s ranking of America’s Best Banks 2022Newsweek’s ranking recognizes the financial institutions that best serve their customers’ needs in each state. Blue Ridge Bank was recognized as the #1 small bank in Virginia. Additionally, Blue Ridge Bank recently received a 5-star rating from Bauer Financial, the nation’s leading independent bank rating firm. The 5-star rating denotes a “Superior” rating.

Beekman started 20 games as a freshman during the 2020-21 season and was named to the ACC Honor Roll. Shedrick played in 11 games last season and is expected to be a major contributor during the 2021-22 season. Shedrick is a two-time ACC selection and is the first men’s basketball student-athlete to enroll in the McIntire School of Commerce.

Shedrick and Beekman are represented by Hook Sports Marketing, a Charlottesville-based firm focused on helping student-athletes maximize Name, Image, and Like opportunities.

About Blue Ridge Bank, N.A.:

Blue Ridge Bank, N.A., is the wholly-owned banking subsidiary of Blue Ridge Bankshares, Inc. Through its subsidiaries and affiliates, Blue Ridge Bank provides a wide range of financial services including retail and commercial banking, payroll, insurance, card payments, wholesale and retail mortgage lending, and government-guaranteed lending. Visit to learn more.